Know exactly how every email performs
The moment you hit send, Flowforth fills in a live report of opens, clicks, bounces, and unsubscribes, updating as results come in so you always know how your church is engaging.
A Night of Worship and Prayer
0%
open rate
617 Total
0%
unsubscribe rate
3 Total
0%
bounce rate
4 Total
0%
complaint rate
0 Total
The four rates on every send
Every send leads with four numbers, each a percentage and a total count. Click any one and your recipient list filters to exactly those people.
Open rate
The share and number of people who opened, color-coded against healthy deliverability thresholds.
Unsubscribe rate
How many people opted out of this send, one click from seeing exactly who.
Bounce rate
Bad addresses surface immediately, with a warning when the rate climbs high enough to risk your sender reputation.
Complaint rate
How many people marked the email as spam, surfaced and acted on automatically.
See the registrations your emails drove
For churches on Planning Center, Flowforth matches the people you emailed to the people who signed up, closing the loop from email to signup.
From open to signup, matched
See how many recipients clicked and signed up, how many signed up after the send, your total signups, and who clicked but hasn't registered yet, down to a per-person table.
Explore the Planning Center integrationRegistrations
A Night of Worship and Prayer
0
Clicked & signed up
0
Signed up after send
Accurate, detailed engagement data
Flowforth filters out automated activity and breaks down who engaged and when, so your rates reflect the people in your church.
Filter out security scanners, link checkers, and Apple Mail Privacy Protection prefetches.
An hourly and weekly view of when people opened, marked against when the email went out.
Every link ordered by clicks, with a drill-down to exactly who clicked each one.
Down to the last person
Behind every rate is a person, and Flowforth tracks each recipient individually.
Per-person status
Every recipient carries a status: sent, delivered, opened, clicked, bounced, unsubscribed, or complained.
Filter by any status
Click a stat to filter the recipient list to just those people.
A timeline for each person
Open any recipient for a timestamped path from sent to delivered to opened to clicked.
Readable bounce details
Hover a bounce to see plainly why, so a full inbox reads differently from a dead address.
Export to CSV
Download the full recipient list with statuses whenever you need it.
Updates live
The report fills in and keeps updating as opens, clicks, and bounces arrive.
Your whole church's email, in one view
Beyond any single send, the home dashboard rolls up how all of your email is performing and where it's heading.
Every rate, every timeframe
Emails sent, open rate, click rate, and unsubscribe rate across a day, week, month, year, or all time, with period-over-period trends, a performance-over-time chart, and your recent emails at a glance.
Home
Emails sent
0
+3Open rate
0%
+4ptClick rate
0%
+1ptUnsub rate
0.0%
+0.1ptPerformance over time
The People Feed
One feed brings together every unsubscribe, category unsubscribe, bounce, clean, and suppression across all your sends. Filter by type and date, and click through to any person.
Know who you're losing touch with
The feed makes it easy to spot people who may be having deliverability issues or disengaging from your church, so you know while there's still time to follow up.
People Feed
LiveSarah Kim unsubscribed
Weekly Newsletter
David Chen bounced
Easter Invite
Maria Lopez cleaned
3 hard bounces
James Okafor left Youth
Category unsubscribe
Rachel Adams complained
Auto-suppressed
Hard bounces clean instantly; repeated soft bounces and complaints clean themselves to protect your sender reputation.
Narrow the feed by type and date, then click through to any person for the full context.
See each person's email history and per-category unsubscribes, and resubscribe anyone who asks to come back.